Work Sample

privia health brand guidelines

Created comprehensive brand guidelines for a growing healthcare company, translating their existing identity into a clear, scalable system for internal and external use.

  • The client was a growing healthcare company with a newly designed brand but no standardized guidelines. The challenge was to create a clear, scalable brand system to ensure consistent application across internal teams, marketing materials, and digital channels.

  • To give the existing brand structure, I transformed the brand elements into comprehensive visual guidelines. This included defining usage rules for typography, color palettes, iconography, and logos, and collaborating with marketing and sales teams to ensure consistent implementation across print and digital environments.

  • The outcome was a cohesive brand that could be applied consistently across corporate teams, enabling effective engagement with B2B and B2C audiences.

Work Sample

International Women’s forum Brand refresh

Led a global brand refresh for IWF to redefine what leadership can look like for women globally and reflect the caliber of its members who lead the world.

  • IWF’s visual identity needed to convey the power, influence, and warmth of its membership while supporting a global audience.

    The challenge was to transform the brand so it felt authoritative, modern, and human across conferences, marketing, and digital platforms.

  • I led the internal brand refresh and partnered with a creative agency to expand the identity into visual elements flexible across platforms.

    The goal was a brand that felt powerful yet approachable, embodying global women’s leadership and providing a framework for future communications.

  • The refreshed brand elevated IWF’s global presence and strengthened its identity as a network of world-class women leaders.

    It set a new standard for how leadership can be expressed visually (bold, human, and global) while enabling consistent application across digital and physical experiences.

Work Sample

Sallyport Global brand Development

Directed the creation of a comprehensive brand identity for an international personal protective services company, establishing a strong, scalable system to support global operations.

  • Sallyport Global required a brand built from the ground up that conveyed strength, trust, and professionalism. With operations in high-risk environments and a significant employee presence in the Middle East, the identity needed to function consistently across languages and regions.

  • I led the development of the brand system, defining typography, color standards, and overall visual language. A bilingual typographic approach was established to ensure alignment across English and Arabic communications.

    I collaborated with leadership to ensure practical application across digital, print, and operational materials.

  • The result was a cohesive global brand that strengthened market credibility and enabled consistent implementation across international teams.