Work Sample
Cornerstone Conference
The International Women's Forum brought 400 women leaders to Cape Town, South Africa under the theme Ubuntu: I am because we are.
The event required environmental graphics, high-profile photo coordination, and cross-functional vendor collaboration.
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The Cornerstone is one of two primary global gatherings for IWF and plays an important role in expressing the organization’s voice and values.
The challenge was to create a visual experience that reflected the caliber of leadership in the room while honoring the host country and maintaining global brand consistency.
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This work required thoughtful coordination across on-site vendors, print partners, photographers, and installers at The Westin Cape Town.
To bring the event to life, I researched South African culture and was inspired by traditional patterns. The final system integrated locally inspired patterns with IWF’s brand colors, creating a sense of place without departing from the global identity.
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The result was a cohesive, elevated environment for 400 international leaders.
Attendees noted that the visual experience reflected the level and influence of the organization, reinforcing IWF’s global brand presence.
Led global environmental brand installations in major hotels and venues.
Hilton New York
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W Santiago
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Encore Las Vegas
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Ritz-Carlton Santiago
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Crowne Plaza Helsinki
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GM Renaissance Center Detroit
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Cape Town International Convention Center
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Hyatt Regency Seattle
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Hilton London Metropole
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Hilton New York
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W Santiago
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Encore Las Vegas
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Ritz-Carlton Santiago
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Crowne Plaza Helsinki
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Hyatt Regency Seattle
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GM Renaissance Center Detroit
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Hilton London Metropole
Hilton New York • W Santiago • Encore Las Vegas • Ritz-Carlton Santiago • Crowne Plaza Helsinki • GM Renaissance Center Detroit • Cape Town International Convention Center • Hyatt Regency Seattle • Hilton London Metropole • Hilton New York • W Santiago • Encore Las Vegas • Ritz-Carlton Santiago • Crowne Plaza Helsinki • Hyatt Regency Seattle • GM Renaissance Center Detroit • Hilton London Metropole
Led environmental brand installations around the world.
Helsinki, Finland
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Las Vegas, Nevada USA
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Santiago, Chile
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Washington, DC USA
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London, United Kingdom
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New York, New York USA
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Cape Town, South Africa
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Seattle, Washington USA
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Detroit, Michigan USA
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Helsinki, Finland
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Las Vegas, Nevada USA
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Santiago, Chile
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Washington, DC USA
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London, United Kingdom
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New York, New York USA
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Cape Town, South Africa
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Seattle, Washington USA
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Detroit, Michigan USA
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Helsinki, Finland • Las Vegas, Nevada USA • Santiago, Chile • Washington, DC USA • London, United Kingdom • New York, New York USA • Cape Town, South Africa • Seattle, Washington USA • Detroit, Michigan USA • Helsinki, Finland • Las Vegas, Nevada USA • Santiago, Chile • Washington, DC USA • London, United Kingdom • New York, New York USA • Cape Town, South Africa • Seattle, Washington USA • Detroit, Michigan USA •
Elevator Clings, Hanging Banners, Sponsor Signage, Photo Op Wall, Stage Backdrop
Photo Op With the President of South Africa
To ensure key moments were captured, I develop shot lists and coordinate directly with speaker teams and photographers. At the Cornerstone, I worked with the team of President Cyril Ramaphosa to capture images with IWF leadership and sponsors.
I have also led photography coordination for high-profile leaders at other IWF conferences including Anna Wintour (editor-in-chief, Vogue), Tory Burch (fashion designer), Bernice King (CEO, The King Center), Leena Nair (CEO, Chanel), Ricardo Lagos (former President of Chile), Sheila Johnson (co-founder, BET), and Fatma Samoura (Secretary General, FIFA).